With over a decade of marketing experience and a master’s degree in Marketing from Northumbria University, I have spent my career helping brands grow through strategic, data-driven advertising.

I have worked at two leading agencies in Leeds, most recently heading up a paid media department for over four years. That time allowed me to refine both my technical expertise and strategic thinking, helping clients not only hit performance KPIs but also build lasting brand equity.

After years in the agency world, I decided to go independent, cutting through the noise and focusing on what truly matters: helping brands grow. My goal is simple: to deliver measurable performance while building brands people remember.

My core experience lies across PPC (Google Ads and Microsoft Ads) and Paid Social (Meta, TikTok, Pinterest and Reddit), with additional strength in programmatic display advertising. Wherever possible, I recommend running both PPC and Paid Social together, as the synergy between channels consistently drives stronger results and a more cohesive customer journey.

I also believe in honest, collaborative partnerships. That means I will challenge your KPIs where needed, because defining what success looks like should always be reflective, realistic and aligned with your wider business goals.

If you are looking for affordable, transparent paid media management and strategy, you are in the right place. I am currently offering free PPC and Paid Social audits, because I believe that honesty and clarity from day one build the strongest foundations for success.